| 营销终端服务行为规范性分析 |
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| 引用本文： | 肖传亮.营销终端服务行为规范性分析[J].苏州市职业大学学报,2008,19(1):40-45. |
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| 作者姓名： | 肖传亮 |
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| 作者单位： | 番禺职业技术学院,管理系,广东,番禺,511480 |
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| 摘 要： | 随着“决胜终端”时代的到来，终端服务质量已越来越成为企业竞争的一个焦点；终端服务质量的提高，必须以终端销售过程中各个服务环节服务行为的规范化来加以保证。根据终端服务流程，终端服务行为大致可分六个具体环节，只有对每个环节服务行为进行规范性要求，才能使顾客对企业高度信赖。
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| 关 键 词： | 终端 服务行为 规范性 |
An Analysis on the Standardization of End Service in Marketing |
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| XIAO Chuan-liang.An Analysis on the Standardization of End Service in Marketing[J].Journal of Suzhou Vocational University,2008,19(1):40-45. |
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| Authors: | XIAO Chuan-liang |
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| Institution: | XIAO Chuan-liang (Panyu Polytechnic College, Guangzhou 511483, China) |
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| Abstract: | Along with the approach of ＂end triumph＂, it is known that the quality of end service has become the core of competition among enterprises to a greater extent. The improvement of the quality of end service in each step must be guaranteed by the standardization of end service behavior. This article has generally separated end service behavior into six steps according to end service flow, and has described and analyzed the requirement in the standardization in the service behavior in each step. |
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| Keywords: | end service service behavior standardization |
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