| 审视体育市场中的诚信问题——莫让“公地悲剧”在体育市场上演 |
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| 引用本文： | 阴志慧.审视体育市场中的诚信问题——莫让“公地悲剧”在体育市场上演[J].体育科研,2004,25(5):22-24. |
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| 作者姓名： | 阴志慧 |
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| 作者单位： | 广州体育学院研究生部,广州,510500 |
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| 摘 要： | 目前,我国处于社会转型期,在许多领域出现了不同程度的信用危机.体育产业刚刚起步,也暴露出诚信缺失问题,"公地悲剧"随时可能发生.从体育企业诚信文化建设及外部环境建设分析如何搭建体育市场诚信平台.
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| 关 键 词： | 公地悲剧 信用危机 体育市场 诚信平台 |
| 文章编号： | 1006-1207(2004)05-0022-03 |
| 修稿时间： | 2004年8月11日 |
Honesty and Credit in Sports market--Preventing the Tragedy of the Commons |
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| Yin Zhi-hui.Honesty and Credit in Sports market--Preventing the Tragedy of the Commons[J].Sports Science Research,2004,25(5):22-24. |
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| Authors: | Yin Zhi-hui |
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| Institution: | Graduate Students Dept. Guangzhou Institute of P.E. Guangzhou 510500 |
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| Abstract: | At present, China is at the stage of social transformation. The credit crisis exists in manyspheres of the society. Sports industry is facing the same problem. The "Tragedy of the Commons" mayhappen at any time. The paper analyzes the credit cultural construction of sport enterprises and thecostruction of external environment so as to help build up a credit platform for sports market. |
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| Keywords: | the tragedy of the commons credit crisis sports market credit platform |
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