| 旅游消费行为学视角下背包客行为特征研究——以澳大利亚背包客为例 |
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| 引用本文： | 王印.旅游消费行为学视角下背包客行为特征研究——以澳大利亚背包客为例[J].乐山师范学院学报,2013,28(3):98-102. |
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| 作者姓名： | 王印 |
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| 作者单位： | 四川师范大学历史文化与旅游学院,成都,610068 |
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| 基金项目： | 朱华教授主持的教育部国家双语示范课程"旅游学概论"案例分析成果 |
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| 摘 要： | 澳大利亚作为背包旅游者的天堂,在发展背包旅游方面积累了大量的经验,同时澳大利亚的背包族也是最具代表性的背包群体之一。文章从澳大利亚背包族的行为特征研究出发,结合旅游消费行为学的相关理论,对澳大利亚背包族的旅游决策特征、旅游空间行为和旅游忠诚度三大方面做出详细的论述,最后借鉴澳大利亚政府的旅游发展政策,希望对我国背包族市场的开拓带来一些启示和建议。
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| 关 键 词： | 背包客 背包旅游 行为特征 澳大利亚 |
A Study of Behavioral Characteristics of Backpackers with a Perspective of the Consumers' Behaviors——Evidence from the Backpackers in Australia |
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| WANG Yin.A Study of Behavioral Characteristics of Backpackers with a Perspective of the Consumers' Behaviors——Evidence from the Backpackers in Australia[J].Journal of Leshan Teachers College,2013,28(3):98-102. |
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| Authors: | WANG Yin |
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| Institution: | ZENG Lu (Sichuan Normal University, Chengdu 610068, China) |
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| Abstract: | With the rapid development of economy in our country, the improvement of the traffic situation, the rising of people＇s living standard, self-driving tour has become one of the popular travel modes among people in our countries. However, with the popularity of self-driving tour, the accidents also occur frequently and the legal problems emerge. This paper first make a study of 3 ways of self-driving tour, namely, driving with friends, driving with clubs, and driving with touring parties, and then puts forward strategies of solving this regulating the contracts, problem in several aspects： making laws, defining the responsibilities and duties, bettering the insurance, controlling the touring market, and building websites. |
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| Keywords: | Self-driving Tour Legal Issues Reasons Strategies |
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