| 微博语境下非物质文化遗产原生旅游形象研究——以湖南江永女书文化为例 |
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| 引用本文： | 彭惠军,黄翅勤,李施珺,胡最.微博语境下非物质文化遗产原生旅游形象研究——以湖南江永女书文化为例[J].衡阳师范学院学报,2014(3):98-102. |
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| 作者姓名： | 彭惠军 黄翅勤 李施珺 胡最 |
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| 作者单位： | 衡阳师范学院资源环境与旅游管理系,湖南衡阳421002 |
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| 基金项目： | 湖南省哲学社会科学基金项目（12YBA036,12YBB032）;衡阳师范学院科学基金项目（13B50） |
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| 摘 要： | 微博为非物质文化遗产旅游形象的传播带来了新的机遇与挑战。以湖南江永女书文化为例,利用新浪微博平台采集数据,对微博语境下非物质文化遗产原生旅游形象的特征进行了研究。研究结果表明微博中的非物质文化遗产原生旅游形象具有以下五大特征:传播主体以个人为主、文化与旅游的内容不对称、采用文字加图片的表现形式、中立的形象评价、时空分异规律明显。基于以上研究结论提出了相关建议对策。该研究对于非物质文化遗产的网络旅游形象的建设及其旅游开发与保护具有参考价值。
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| 关 键 词： | 非物质文化遗产 原生旅游形象 微博 江永女书文化 |
On Ecosystem Tourism Image of Non-material Cultural Heritage in the Perspective Micro-blog Context |
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| PENG Hui-jun,HUANG Chi-qin,LI Shi-jun,HU Zui.On Ecosystem Tourism Image of Non-material Cultural Heritage in the Perspective Micro-blog Context[J].journal of Hengyang Normal University,2014(3):98-102. |
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| Authors: | PENG Hui-jun HUANG Chi-qin LI Shi-jun HU Zui |
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| Institution: | (Dept. of Resources Environment and Tourism Management, Hengyang Normal University, Hengyang Hunan 421002, China) |
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| Abstract: | The micro-blog has brought new opportunities and challenges for the communication of tourism image of non-material cultural heritage .Taking female character culture of Jiangyong Hunan as an example ,the paper has studies ,by using the data collected from Sina micro-blog platform ,the characteristics of ecosystem tourism image of non-material cultural heritage in the perspective of micro-blog context .The research shows that there are five characteristics of ecosystem tourism image of non-material cultural heritage .The media is dominated by the personnel ,and the culture and the tourist content are asymmetrical ,the form of expression is characters and pictures ,neutral evaluation and the law of spatial-temporal differentiation is apparent . Some suggestions and countermeasures are proposed based on the above findings .This paper has reference value for the construction of network tourism image of non-material cultural heritage and the development and protection of tourism . |
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| Keywords: | non-material cultural heritage ecosystem tourism image micro-blog female character culture of Jiangyong |
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