| 城市商业街区满意度综合评价——以衡阳步行街为例 |
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| 引用本文： | 曹帅强,邓运员,刘红利,刘红霞.城市商业街区满意度综合评价——以衡阳步行街为例[J].衡阳师范学院学报,2014(3):162-165. |
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| 作者姓名： | 曹帅强 邓运员 刘红利 刘红霞 |
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| 作者单位： | [1]衡阳师范学院“人居环境学”湖南省社会科学研究基地,湖南衡阳421002 [2] 湖南省普通高校哲学社会科学重点研究基地 “环境教育研究中心”,湖南衡阳,421002 |
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| 基金项目： | 湖南省教育厅创新平台开放基金项目（10K009）;湖南省普通高等学校教学改革研究项目“在低碳旅游中实施成人环境教育的对策”;湖南省大学生研究性学习与创新性实验项目（湘教通[2012]402号） |
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| 摘 要： | 商业街区满意度评价是当今城市"生态文明"建设的重要课题之一。通过对客户发放200份调查问卷,从商业街区的商业信誉、街区环境、街区服务构建商业街区客户满意度评价指标体系;对经营者发放180份调查问卷,从街区特色、商业街环境、商业街区服务等方面构建经营者的满意度评价指标体系。运用AHP方法,对衡阳市商业街区进行了满意度评价。
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| 关 键 词： | 衡阳市 AHP 商业街区 满意度 影响因素 建议 |
On Comprehensive Evaluation of Satisfaction Degree of Commercial Blocks |
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| CAO Shuai-qiang,DENG Yun-yuan,LIU Hong-li,LIU Hong-xia.On Comprehensive Evaluation of Satisfaction Degree of Commercial Blocks[J].journal of Hengyang Normal University,2014(3):162-165. |
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| Authors: | CAO Shuai-qiang DENG Yun-yuan LIU Hong-li LIU Hong-xia |
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| Institution: | 1. Research Base of Human Settlement Science of Hunan Social Sciences, Hengyang Hunan 421002; 2. Environment Education Research Center, Hunan Provincial Key Research Base of Philosophy ＆ Social Sciences, Hengyang Hunan 421002, China) |
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| Abstract: | The evaluation of satisfaction degree of commercial block is one of an important topic in city＇s construction of ecological civilization. By distributing 200 questionnaires, the evaluation index system of the customer＇s satisfaction degree in commercial block is constructed from the aspects of business reputation, neighborhood environment and neighborhood services. By dis tributing 180 questionnaires, the evaluation index system of the operator＇s satisfaction degree in commercial block is constructed from the aspects of block characteristics, block environment and block services. And by using AHP method, the overall evalua tion of the satisfaction degree to the commercial block is carried out and found that some influencing factors are need to be improved badly. |
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| Keywords: | Hengyang AHP commercial block satisfaction degree influencing factors suggestions |
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