| 提高《现代广告学》公选课教学质量的探索 |
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| 引用本文： | 雷宇.提高《现代广告学》公选课教学质量的探索[J].宜春学院学报,2010,32(1):149-150,156. |
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| 作者姓名： | 雷宇 |
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| 作者单位： | 安徽科技学院,安徽,凤阳,233100 |
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| 摘 要： | 针对在教学实践过程中发现的大学公选课存在的问题,就如何提高<现代广告学>公选课的教学质量,从精选教学内容、激发学生学习兴趣、采取恰当的教学方法三个方面进行了分析.
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| 关 键 词： | 广告学 公选课 教学 |
Exploration of Improving the Teaching Quality of Public Selective Course_Advertising |
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| LEI Yu.Exploration of Improving the Teaching Quality of Public Selective Course_Advertising[J].Journal of Yichun University,2010,32(1):149-150,156. |
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| Authors: | LEI Yu |
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| Institution: | LEI Yu(Anhui Science , Technology College,Fengyang 233100,China) |
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| Abstract: | According to the problems of the public selective course existing in colleges,the writer discussed how to improve the teaching quality of public selective course_advertising.It annalyzed from three aspects:to select instructional contents and to adobt approprite teaching methods and to stimulate students' interest. |
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| Keywords: | advertising public selective course teaching |
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