| 网站事件营销的策略研究 |
| |
| 作者姓名： | 谢人强 |
| |
| 作者单位： | 福州外语外贸职业技术学院,福建,福州,350018 |
| |
| 摘 要： | 电子商务是一种在互联网上进行商务活动的形式，近年来随着互联网技术的发展得以迅速地发展起来。越来越多的企业开始开展电子商务，如何快速提高网站的知名度和美誉度成为电子商务的热点问题。为达到上述目标，事件营销是一个有效的手段。文章阐述了网站事件营销的含义及事件营销的两种方式，介绍了网站实施事件营销的方法和技巧。
|
| 关 键 词： | 网站 事件营销 电子商务 美誉度 |
The Strategy Research of Websites' Event Marketing |
| |
| Authors: | XIE Ren-qiang |
| |
| Institution: | XIE Ren-qiang |
| |
| Abstract: | The electronic commerce（E-Commerce） is a kind of business activity form on Internet. In recent years, it has been quickly developed along with the development of Internet technique. More and more enterprises begin to develop E-commerce. How to get websites＇ name known and reputation has become the hot point issue in E-Commerce field. To achieve the goal, event marketing is a sort of effective method. The article elaborates the meaning of event marketing at first, then it introduces two ways of event marketing. Analyzes the means and skills to carry out event marketing. |
| |
| Keywords: | websites event marketing E-Commerce reputation |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
