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Multidimensionality of online trolling behaviors
Authors:Madelyn R Sanfilippo  Pnina Fichman  Shengnan Yang
Institution:1. Information Law Institute, School of Law, New York University, New York, New York, USA;2. Department of Information and Library Science, School of Informatics, Computing, and Engineering and Rob Kling Center for Social Informatics, Indiana University, Bloomington, Indiana, USA
Abstract:This article bringings greater conceptual clarity to research on trolling, with a study that maps college students' perceptions of trolling behaviors and compares them to the media and scholarly interpretations. It identifies 4 behavioral types – serious trolling (not funny and ideologically motivated), humorous trolling, serious non-trolling behaviors, and humorous non-trolling – and 7 behavioral dimensions – meaningfulness, representativeness, pseudo-sincerity, intentionality, provocativeness, repetition, and satire. Employing Formal Concept Analysis it charts relationships between behavioral types and dimensions and develops a typology.
Keywords:Online trolls  online behavior  social perception  motivations  focus groups  social informatics
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