| 有限理性与竞争情报 |
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| 引用本文： | 曾忠禄.有限理性与竞争情报[J].情报理论与实践,2006,29(1):29-32,4. |
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| 作者姓名： | 曾忠禄 |
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| 作者单位： | 澳门理工学院,澳门 |
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| 摘 要： | 博弈论是竞争情报领域影响最大的理论，但它对情报工作的实际意义不大，原因是它的分析是基于“人是完全理性的”这一假设，而现实中的人不是完全理性的。本文尝试将西方行为经济学的“有限理性”的理论引入竞争情报领域。本文阐述了有限理性在收集信息、理解信息和（人们）日常行为中的表现，提出了利用该理论克服信息收集和分析中的缺陷，更有效地分析竞争对手和提供情报报告的方法。
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| 关 键 词： | 竞争情报 理论研究／博弈论 |
| 收稿时间： | 2005-08-29 |
| 修稿时间： | 2005-08-29 |
Bounded Rationality & Competitive Intelligence |
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| Zeng Zhonglu.Bounded Rationality & Competitive Intelligence[J].Information Studies:Theory & Application,2006,29(1):29-32,4. |
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| Authors: | Zeng Zhonglu |
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| Institution: | Zeng Zhonglu |
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| Abstract: | Game theory is the most influential theory in the field of competitive intelligence, but it is difficult to apply in our daily work. The main weakness of the theory comes from its assumption that man is completely rational. In reality, man is not completely rational. The author tries to introduce the bounded rationality theory of behavioral economics to the field of competitive intelligence. The paper first illustrates the cases of bounded rationality in information collection and analysis, and daily behavior, then offers some ways to overcome the weakness in information collection and analyses, and some ways to analyze competitors and write intelligence report more effectively. |
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| Keywords: | competitive intelligence theoretical study/game theory |
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