| 直面数字化:媒介市场新趋势研究 |
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| 引用本文： | 喻国明.直面数字化:媒介市场新趋势研究[J].国际新闻界,2006(6). |
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| 作者姓名： | 喻国明 |
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| 作者单位： | 中国人民大学新闻学院 北京,100872 |
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| 摘 要： | 本文从以下四个方面阐述了数字化背景下媒介市场发展的新趋势:数字化浪潮的到来与传媒产业版图的改写;全民DIY:第三代网络盈利模式“;碎片化”语境下传播力量的构建;创新是传媒业发展变革的永恒主题。
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| 关 键 词： | 数字化 媒介市场 新趋势 |
Facing to Digitization: New Tendency in Media Market |
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| YU Guoming.Facing to Digitization: New Tendency in Media Market[J].Journal of International Communication,2006(6). |
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| Authors: | YU Guoming |
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| Abstract: | This thesis analyses the new tendency in media market within the background of globalization from four aspects including the evolution of media industry with the trend of digitization, DIY among all people, the profit models of the third generation internet, the construction of communication forces in the context of "fragmentation". |
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| Keywords: | Digitization Media Market |
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