| 体育市场营销网络的构建 |
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| 引用本文： | 顿中明,易钦仁.体育市场营销网络的构建[J].武汉体育学院学报,2004,38(5):8-9,20. |
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| 作者姓名： | 顿中明 易钦仁 |
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| 作者单位： | 湖北大学,体育学院,湖北,武汉,430062 |
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| 摘 要： | 调查分析我国大众体育需求水平、结构,就经济发展对我国大众体育需求的各个方面进行全面的分析,并在此基础上提出若干促进我国大众体育需求发展的策略。
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| 关 键 词： | 体育 市场营销 内容 特征 |
| 文章编号： | 1000-520X(2004)05-0008-02 |
Report on establishment of sports marketing network |
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| DUN Zhong-ming,YI Qin-ren.Report on establishment of sports marketing network[J].Journal of Wuhan Institute of Physical Education,2004,38(5):8-9,20. |
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| Authors: | DUN Zhong-ming YI Qin-ren |
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| Abstract: | On the basis of needs and structure of the Chinese leisure sports,this paper analyzes (influences) of economic development of the Chinese leisure sports and puts forth countermeasures promoting the development of the Chinese leisure sports. |
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| Keywords: | sports marketing contents characteristics |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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