| 网络营销实验教学研究 |
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| 引用本文： | 林素娟,蒋神州.网络营销实验教学研究[J].山东商业职业技术学院学报,2008,8(4):48-50. |
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| 作者姓名： | 林素娟 蒋神州 |
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| 作者单位： | 广西财经学院国贸系,广西,南宁,530003 |
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| 摘 要： | 网络营销课程具有实践性强，灵活性较强，同时学科交叉性强等特点。因此网络营销实验教学除传统营销内容外，还应包含网站设计和管理及其推广与评价等内容。最后，在文章中分享了一些作者在网络营销实验教学中的经验。
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| 关 键 词： | 网络营销 网站 实验教学 |
The Research of Experiment Teaching in E-Marketing |
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| LIN Su-juan,JIANG Shen-zhou.The Research of Experiment Teaching in E-Marketing[J].Journal of Shandong Institute of Commerce and Technology,2008,8(4):48-50. |
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| Authors: | LIN Su-juan JIANG Shen-zhou |
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| Institution: | LIN Su-juan,JIANG Shen-zhou (Guangxi University of Finance , Economics) |
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| Abstract: | The E-marketing curriculum has characters of the strong flexibility and practice.The experiment teaching of E-marketing should not only conclude contents of traditional marketing but also conclude the design,management,marketing and appraisement of web-set.In the end,we share some of our experiences in the experiment teaching of E-marketing. |
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| Keywords: | E-marketing web-set experiment teaching |
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