| 重庆会展品牌定位的策略思考 |
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| 引用本文： | 王东强,;田书芹.重庆会展品牌定位的策略思考[J].重庆师专学报,2008(4):23-26. |
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| 作者姓名： | 王东强 ;田书芹 |
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| 作者单位： | [1]重庆文理学院经济与管理系,重庆永川402160; [2]重庆文理学院品牌科学研究所,重庆永川402160 |
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| 摘 要： | 体验经济已经走入我们的生活。基于学者们对重庆会展品牌研究，结合重庆区位、文化、旅游、产业等环境，提出了重庆会展品牌定位战略；会展品牌与体验经济有着天然的联系，作为会展品牌管理者可以通过创建四种体验类型来进行重庆品牌定位的策略选择。
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| 关 键 词： | 体验经济 会展 品牌定位 |
A Research on Conference and Exhibition Brand Position of Chongqing in the Era of Experience Economy |
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| Institution: | WANG Dong - qiang, TIAN Shu - qin ( Department of Economy ＆ Management, Chongqing University of Arts and Sciences, Chongqing402168,China; Institute of Brand Sciences, Chongqing University of Arts and Sciences, Chongqing 402160, China) |
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| Abstract: | The experience economy has entered into our lives. According to the scholar＇ s studies about conference and exhibition brand position of Chongqing, the author puts forward conference and exhibition brand position strategy, combing the environment of location, culture, touring and industrial structure in Chongqing. There are natural relations between experience economy and conference and exhibition brand. As conference and exhibition brand manager, we can choose conference and exhibition brand position tactics of Chongqing from the perspective of building four kinds of experience. |
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| Keywords: | experience economy conference and exhibition brand position |
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