Crowdfunding for Academic Libraries: Indiana Jones Meets Polka |
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| Authors: | Sara Bushong Susannah Cleveland Christopher Cox |
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| Institution: | 1. University Libraries, William T. Jerome Library, Bowling Green State University, 1001 E. Wooster St., Bowling Green, OH 43403, United States;2. Music Library and Bill Schurk Sound Archives, William T. Jerome Library, Bowling Green State University, 1001 E. Wooster St., Bowling Green, OH 43403, United States;3. Rod Library, University of Northern Iowa, 1227 W. 27th St., Cedar Falls, IA 50614, United States |
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| Abstract: | Crowdfunding – or creatively presenting a case for funding to like-minded individuals – is becoming an effective development strategy for academic libraries. The crowdfunding projects described offer multiple approaches to consider, from an adventure-themed video to embracing polka music to entice donors to give. Social media, used in conjunction with the web and well-established email communication formed the basis of successful project promotion. Developing a robust communication plan ahead of campaign launch is critical for success. Thanking donors for their transformational gifts and follow up communication describing the impact of their participation six months later raises friends for the library potentially for many years to come. With proper planning, an active and enthusiastic committee and effective donor stewardship, crowdfunding campaigns will help libraries raise funds to support strategic initiatives. |
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| Keywords: | Crowdfunding Fundraising Academic libraries Development |
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