| 基于微博的武当山旅游宣传促销策略 |
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| 引用本文： | 高常,胡忠青.基于微博的武当山旅游宣传促销策略[J].十堰职业技术学院学报,2013,26(1):60-63. |
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| 作者姓名： | 高常 胡忠青 |
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| 作者单位： | 郧阳师范高等专科学校中文系,湖北十堰,442000 |
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| 基金项目： | 郧阳师范高等专科学校2009年度重点科研项目"鄂西生态文化旅游圈战略下的十堰旅游宣传促销策略研究" |
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| 摘 要： | 微博作为一种新型的网络传播方式,在新闻发布、企业宣传、舆论监督等领域的介入和渗透与日俱增。了解微博在旅游宣传促销中的功能,研究利用微博进行旅游宣传促销的有效策略,对发展武当山旅游事业将会很有帮助。
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| 关 键 词： | 微博 武当山 旅游 宣传促销 |
Promotion Strategy of Wudang Mountain Tourism Based on Micro-blogging |
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| GAO Chang
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HU Zhong-qing.Promotion Strategy of Wudang Mountain Tourism Based on Micro-blogging[J].Journal of Shiyan Technical Institute,2013,26(1):60-63. |
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| Authors: | GAO Chang HU Zhong-qing |
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| Institution: | (Dept. of Chinese Language and Literature, Yunyang Teachers College, Shiyan 442000,China ) |
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| Abstract: | As a new mode of network communication, the application of micro-blogging in press release, enterprise publici- ty and supervision by public opinions has been increased rapidly. Understanding its function in tourism promotion and research effective strategies of micro-blogging in tourism promotion will be greatly helpful for Wudang Mountain tourism development. |
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| Keywords: | micro--blogging Wudang Mountain tourism promotion |
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