| 体育广告在体育产业中的作用 |
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| 引用本文： | 韦春尧,龙江.体育广告在体育产业中的作用[J].体育科技,2007,28(4):1-4. |
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| 作者姓名： | 韦春尧 龙江 |
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| 作者单位： | 1. 广西师范学院体育系,南宁,530001
2. 广西体育科学研究所,南宁,530031 |
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| 摘 要： | 体育广告属于新型体育产业的一种。众多有着市场敏锐性的广告商看准了大众关注体育运动的心理,在创意和表现手法上运用体育的这种属性来诠释广告的意境,体育广告在体育产业中发挥了作用。
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| 关 键 词： | 体育广告 体育产业 重要作用 |
The Role of Sports Advertising in Sports Industry |
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| WEI Chunyao.The Role of Sports Advertising in Sports Industry[J].Sport Science And Technology,2007,28(4):1-4. |
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| Authors: | WEI Chunyao |
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| Abstract: | Sports advertising is a kind of new sports industry.Many advertisers sharp inmarket have aimed at public psychology on athletic sports and use the attribute of the sports to interpret the artistic conception of advertising in originality and technique of expression,which make sports advertising an important role in the sports industry. |
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| Keywords: | sports advertising sports industry important role |
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