| 黑龙江省大米品牌化现状及影响因素分析 |
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| 引用本文： | 高建军,张瞳光.黑龙江省大米品牌化现状及影响因素分析[J].鸡西大学学报,2012(9):64-65. |
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| 作者姓名： | 高建军 张瞳光 |
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| 作者单位： | 鸡西大学,黑龙江鸡西158100 |
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| 基金项目： | 黑龙江省教育厅高职高专院校科研项目《基于地理标志的黑龙江省大米区域品牌整合研究》研究成果项目编号:12515239 |
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| 摘 要： | 当前大米市场的角逐已经进入了品牌竞争的新时代,品牌已成为当前消费者衡量大米品质和大米安全性的主要依据之一,更是企业进行大米产品市场竞争的主要方式。主要对黑龙江省大米品牌化现状及影响因素进行分析。
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| 关 键 词： | 品牌 现状 影响因素 |
Analysis of Present Situation of Rice Market and factors to Influence Rice Brands in Heilongjiang Province |
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| Gao Jianjun,Zhang Tongguang.Analysis of Present Situation of Rice Market and factors to Influence Rice Brands in Heilongjiang Province[J].JOurnal of Jixi University:comprehensive Edition,2012(9):64-65. |
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| Authors: | Gao Jianjun Zhang Tongguang |
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| Institution: | Gao Jianjun,Zhang Tongguang |
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| Abstract: | The rice market has entered the new era of brand competition.Brand has become the prime means for consumers to measure the quality and safety of rice,and it is one of an important competition means in the rice market.This thesis analyzes the current situation of rice brands and the factors to influence the rice market competition in Heilongjiang Province. |
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| Keywords: | brand present situation influential factor |
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