| NBA联盟市场的形成、细分及互动关系研究 |
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| 引用本文： | 王建国.NBA联盟市场的形成、细分及互动关系研究[J].成都体育学院学报,2010,36(4). |
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| 作者姓名： | 王建国 |
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| 作者单位： | 广东商学院体育部,广东广州,510320 |
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| 基金项目： | 广东省自然基金课题博士启动项目，广东省体育局软科学课题 |
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| 摘 要： | 从NBA联盟市场营销的实践出发,首先探讨了NBA联盟市场的基本理论,立足于NBA联盟市场的形成、细分及互动关系三个视角着重研究了NBA联盟市场的运行实践.其目的是为了深入地了解NBA联盟市场营销的内在机理,同时也为我国CBA联赛的商业运营提供理论借鉴.
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| 关 键 词： | 市场 市场形成 产品细分 互动关系 |
Research into the Relationship between the Formation, Segmentation and Interaction of NBA League Market |
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| Wang Jian-guo.Research into the Relationship between the Formation, Segmentation and Interaction of NBA League Market[J].Journal of Chengdu Physical Education Institute,2010,36(4). |
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| Authors: | Wang Jian-guo |
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| Institution: | Wang Jian-guo (Physical Education Department,Guangdong Institute of Trade , Commerce,Guangzhou 510320) |
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| Abstract: | Starting with the marketing of NBA league market,this paper first discusses the basic theory for NBA league market and then studies the operation of NBA league market from the relationship between its formation,segmentation and interaction to further understand the inherent mechanism of its marketing and offer theoretic reference for the commercial operation of CBA league matches. |
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| Keywords: | market market formation product segmentation interaction |
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