| 国内公益广告设计的应用现状与发展前景 |
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| 引用本文： | 杜.国内公益广告设计的应用现状与发展前景[J].韩山师范学院学报,2014(2):81-86. |
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| 作者姓名： | 杜 |
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| 作者单位： | 韩山师范学院美术与设计系,广东潮州521041 |
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| 摘 要： | 公益广告是现代社会一种新型的广告形式,它体现了人们的思想道德和科学文化发展水平。目前我国公益广告存在一些不足,必须从公益广告的组织机构、资金筹措、思维创新、运作机制、人才培养等方面入手,把创意、策划、设计、制作、发布等各个环节协调起来,通过精心组织,构建成"精品工程"系列,认真实施,以精品塑造公益广告的崭新形象,促使公益广告事业蓬勃发展。
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| 关 键 词： | 公益广告 国外现状 国内现状 发展前景 策略 |
Application Status and Prospects for Development of Public Service Advertising Design |
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| DU Yan.Application Status and Prospects for Development of Public Service Advertising Design[J].Journal of Hanshan Teachers College,2014(2):81-86. |
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| Authors: | DU Yan |
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| Institution: | DU Yan (Department of Arts, Hanshan Normal University, Chaozhou, Guangdong, 521041 ) |
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| Abstract: | PSAs is a new form of advertising in modern society. It reflects people＇s ideological and moral, scientific and cultural level of development. This article mainly discusses the defects of China＇s present public service advertising, and puts forward views on its future development in terms of organization, funding, thinking innovation, incentive mechanism, personnel training and so on. |
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| Keywords: | public service advertising（PSAs） foreign situation domestic situation prospects for de-velopment |
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