| 公共关系案例教学的探索 |
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| 引用本文： | 李远庚.公共关系案例教学的探索[J].辽宁高职学报,2002,4(4):63-64. |
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| 作者姓名： | 李远庚 |
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| 作者单位： | 辽宁商务职业学院,辽宁,沈阳,110015 |
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| 摘 要： | 公共关系案例教学是通过对典型案例的分析、探索，揭示公关活动的规律，使学生从大量感性体验升华到理性认识，进而使学生的发现问题能力、分析问题能力、决策能力、创新能力和沟通、协调能力等方面得到锻炼和提高。
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| 关 键 词： | 公共关系 案例教学 公关案例 模拟训练 公关技能 教学方式 高等职业教育 |
| 文章编号： | 1009-7600(2002)04-0063-02 |
| 修稿时间： | 2002年2月2日 |
The Explore of Public Relation Case Teaching |
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| LI Yuan-geng.The Explore of Public Relation Case Teaching[J].Liaoning Higher Vocational Technical Institute Journal,2002,4(4):63-64. |
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| Authors: | LI Yuan-geng |
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| Abstract: | Public relation case teaching is to present the principle of public relation, improve the student's reasoning acknowledge and offer the law of relation activities through analyzing and exploring large amount of typical cases, so as to improve their ability of discovering, analyzing, decision making, creating and negotiating, etc. |
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| Keywords: | the case of public relation simulated training the skills of public relation |
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