| 大众媒介与现代奥林匹克运动 |
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| 引用本文： | 田慧.大众媒介与现代奥林匹克运动[J].体育科学,1998,18(5). |
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| 作者姓名： | 田慧 |
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| 作者单位： | 北京体育大学外语教研室 北京 |
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| 摘 要： | 从4个方面论述了大众媒介与现代奥林匹克运动之间的关系,研究结果表明,现代奥林匹克运动创建之初就得到了媒介的大力支持,并逐渐成为促进奥林匹克运动发展的重要因素。同时,奥林匹克运动广泛的群众基础和激烈紧张的体育比赛也正是大众媒介关注的焦点。21世纪的大众媒介和奥林匹克运动将会在相互协调与支持中共同发展。
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| 关 键 词： | 媒介 奥林匹克运动 21世纪 |
Mass Media and the Olympic Movement |
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| Tian Hui.Mass Media and the Olympic Movement[J].China Sport Science,1998,18(5). |
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| Authors: | Tian Hui |
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| Abstract: | The relationship between mass media and the Olympic movement is discussed indicating that mass media has made great contributions to the modern Olympic movement since its early establishment and has become an important factor in promoting the development of Olympic movement. Besides, the great mass participation and the grueling competitions are exactly what mass media focuses its attention on. Therefore in the 21st century mass media and the Olympic movement will surely develop together in good coordination and mutual support. |
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| Keywords: | Olympism mass media communication participation 2000D |
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