| 关于黑龙江省冬季体育用品企业营销策略的研究 |
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| 引用本文： | 王伟,冯韶文.关于黑龙江省冬季体育用品企业营销策略的研究[J].哈尔滨体育学院学报,2010,28(3). |
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| 作者姓名： | 王伟 冯韶文 |
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| 作者单位： | 1. 北京航空航天大学体育部,北京,100083
2. 哈尔滨工业大学体育部,黑龙江,哈尔滨,150001 |
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| 基金项目： | 黑龙江省教育厅人文社会科学研究项目 |
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| 摘 要： | 依据现代体育市场营销理论和方法,对我国冬季体育用品的市场需求、消费者行为和偏好进行了较为细致的研究分析。指出了我省冬季体育用品企业存在的问题,提出了相应的策略,希望能对我省的冬季体育用品企业为迎接在经济全球化的背景下的市场挑战中,科学制定有效的营销策略提供一定的理论借鉴作用。
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| 关 键 词： | 黑龙江省 冬季体育用品 营销策略 |
Research of Winter Sports Product Business Enterprise Marketing Strategy in Heilongjiang Province |
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| Authors: | WANG Wei FENG Shao-wen |
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| Institution: | 1.Physical Department of Beihang University of Aeronautics & Astronautics; Beijing 100083; 2.Physical Department of Harbin Institute of Technology; Harbin 150001; Heilongjiang China); |
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| Abstract: | According to the modern sport market marketing theories and the method,this article is use for reference the research result of having the related winter athletics thing marketing analyzes an our country already in winter competition environment,need structure and development trend of the winter sports product market,point out that Hei Longjiang province winter sport product the business enterprise exist of problem,and puts forward homologous strategy to these problems,hope to the winter sport product busin... |
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| Keywords: | Heilongjiang Province Winter sport product Marketing strategy |
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