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| 城市优质品牌资源对经济效率的影响 | |
| 引用本文： | 刘玉,董妍妍.城市优质品牌资源对经济效率的影响[J].资源科学,2022,44(4):796-808. |
| 作者姓名： | 刘玉 董妍妍 |
| 作者单位： | 1.中国人民大学应用经济学院,北京 100872 2.英大泰和财产保险股份有限公司,北京 100032 |
| 基金项目： | 国家自然科学基金面上项目(42171194) |
| 摘 要： | 品牌资源作为最重要的软环境要素之一,对提升城市竞争力与促进高质量发展具有重要意义。本文以世界品牌实验室《中国500最具价值品牌》榜单为基础,以上榜品牌所在城市为研究对象,建立2005—2016年的面板数据,利用双向固定效应模型实证探究了城市优质品牌资源对经济效率的影响。结果显示：①城市优质品牌资源能够促进生产性服务业集聚、提高对外合作水平和创新水平,进而提高城市经济效率,尤其是纯技术效率;②第二产业的优质品牌资源对城市经济效率有促进作用但不显著,第三产业的优质品牌资源能够显著促进城市经济效率提高,而且生产性服务业的优质品牌资源比生活性服务业的优质品牌资源更能促进城市经济效率的提高;③同样的品牌资源规模下,增加品牌数量不能显著提高城市经济效率,而打造优质品牌多样化则有利于城市经济效率提高。本文结果有助于深入了解品牌资源驱动城市经济效率的机制与结果,并为进一步培育优质品牌资源、提高城市经济效率提供借鉴。 |
| 关 键 词： | 优质品牌资源 经济效率 纯技术效率 规模效率 双向固定效应模型 中国 |
| 收稿时间： | 2021-09-10 |
| 修稿时间： | 2021-12-01 |
Effect of urban high-quality brand resources on economic efficiency |
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| LIU Yu,DONG Yanyan.Effect of urban high-quality brand resources on economic efficiency[J].Resources Science,2022,44(4):796-808. | |
| Authors: | LIU Yu DONG Yanyan |
| Institution: | 1. School of Applied Economics, Renmin University of China, Beijing 100872, China 2. Yingda Taihe Property Insurance Co., Ltd, Beijing 100032, China |
| Abstract: | As one of the most important elements of soft environment, brand resources play an important role in enhancing city competitiveness and promoting high-quality development. Based on the world Brand Lab’s list of China’s 500 most valuable brands and the cities where the listed brands are located, the influence of urban brand resources on economic efficiency was investigated by using the two-way fixed effect model and panel data from 2005 to 2016. The study found that urban high-quality brand resources can significantly improve economic efficiency, mainly by improving urban pure technical efficiency. High-quality brand resources can promote the agglomeration of urban producer services and improve the level of international cooperation and innovation, thus improving urban economic efficiency. By analyzing the heterogeneity of brands, the brand resources of the secondary industry can promote the economic efficiency of the city, but the effect is not significant. The brand resources of the tertiary industry can significantly promote urban economic efficiency. Moreover, the brand resources of productive service industry can promote urban economic efficiency more than that of living service industry. Further analysis showed that with the same scale of brand resources, increasing the number of brands can not significantly improve urban economic efficiency, while creating high-quality brand diversity is conducive to improving urban economic efficiency. This study contributes to an in-depth understanding of the mechanism and results of brand resources driving urban economic efficiency, and provides a reference for cultivating high-quality brand resources and improving urban economic efficiency. |
| Keywords: | high-quality brand resources economic efficiency pure technical efficiency scale efficiency two-way fixed effect model China |
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