| 论湖北体育品牌的投融资策略 |
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| 引用本文： | 雷选沛,唐景丽.论湖北体育品牌的投融资策略[J].湖北体育科技,2006,25(2):125-127. |
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| 作者姓名： | 雷选沛 唐景丽 |
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| 作者单位： | 1. 湖北省体育局,湖北,武汉,430071
2. 武汉体育学院,湖北,武汉,430079 |
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| 摘 要： | 通过对体育品牌及体育品牌投融资的内涵的阐述,结合湖北体育的具体情况,提出了以体育无形资产的资本运营为手段,以盘活体育名人个人品牌为突破口进行品牌投融资活动的策略.
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| 关 键 词： | 湖北 体育品牌 投融资 策略 |
| 文章编号： | 1003-983X(2006)02-0125-03 |
| 收稿时间： | 12 6 2005 12:00AM |
| 修稿时间： | 2005年12月6日 |
On the Investment and Financing Tactics for Sport Brand in Hubei Province |
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| LEI Xuan-pei,TANG Jing-li.On the Investment and Financing Tactics for Sport Brand in Hubei Province[J].Journal of Hubei Sports Science,2006,25(2):125-127. |
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| Authors: | LEI Xuan-pei TANG Jing-li |
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| Institution: | 1. Hubei Sports Commission, Wuhan, 430071, China; 2. Wuhan Inst. of P. E., Wuhan, 430079, China |
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| Abstract: | Through exposition of the intension of the investment and the financing tactics of the sports brand of Hubei,combining the concrete conditions of sports of Hubei,this essay has expounded the tactics that regarding capital operation of the sports intangible assets as the means and vitalizing the personal brand of famous person of sports as the breach to carry on the investment and the financing activity of brands. |
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| Keywords: | Hubei the sports brand investment and financing tactics |
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