| 2008年奥运会市场营销问题探析 |
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| 引用本文： | 罗屹.2008年奥运会市场营销问题探析[J].成都体育学院学报,2007,33(1):10-12. |
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| 作者姓名： | 罗屹 |
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| 作者单位： | 重庆工商大学体育学院,重庆,400067 |
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| 摘 要： | 采用文献资料查询、对比分析等方法,从奥运会无形资产开发、电视转播权销售、国内体育赞助、国有企业竞争力度、奥运会市场营销中介、奥运促销手段几个层面,对2008年奥运会市场营销工作存在的问题进行分析,由此提出对市场营销问题的建议.
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| 关 键 词： | 2008年奥运会 市场营销 问题 |
| 文章编号： | 1001-9154（2007）01-0010-03 |
| 收稿时间： | 2006-12-18 |
| 修稿时间： | 2006年12月18日 |
Potential Problem Analysis of Marketing of 2008 Beijing Olympic Games |
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| LUO Yi.Potential Problem Analysis of Marketing of 2008 Beijing Olympic Games[J].Journal of Chengdu Physical Education Institute,2007,33(1):10-12. |
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| Authors: | LUO Yi |
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| Institution: | P. E Department of Chongqing Technology and Business University, Chongqing, 400067 |
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| Abstract: | In this paper,the marketing of 2008 Olympic Games is explored by using documentary and comparison from several aspects bellows: development of intangible assets of Olympics,sale of television relaying right;domestic sponsorship in sports,the competitiveness of national enterprises,marketing intermediary in Olympic Games,as well as promotion methods for Olympic Games.Then it proposes suggestions for marketing of 2008 Beijing Olympic Games. |
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| Keywords: | 2008 Olympic Games marketing problems |
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