| 电子商务环境下物流链扩展农村市场的探讨 |
| |
| 引用本文： | 董彩凤,刘永明.电子商务环境下物流链扩展农村市场的探讨[J].科技与管理,2008,10(4):27-29. |
| |
| 作者姓名： | 董彩凤 刘永明 |
| |
| 作者单位： | 山东经济学院,信息管理学院,山东,济南,250014 |
| |
| 摘 要： | 基于物流链管理的思想,针对我国电子商务环境下存在的农村市场缺乏快递配送的问题,分析了电子商务物流链的关键因素;并且通过比较中国邮政和物流快递公司的特点,构建了两种物流链扩展农村快递市场的模式,为拓展电子商务的农村市场提供了有效的途径。
|
| 关 键 词： | 物流联盟 电子商务 农村市场 物流链 |
Discussion on the extension of the rural market based on logistics chain under the e-commerce environment |
| |
| DONG Cai-feng,LIU Yong-ming.Discussion on the extension of the rural market based on logistics chain under the e-commerce environment[J].Science-Technology and Management,2008,10(4):27-29. |
| |
| Authors: | DONG Cai-feng LIU Yong-ming |
| |
| Institution: | DONG Cai-feng, LIU Yong-ming ( School of Information Management, Shandong Economic University, Jinan 250014, China) |
| |
| Abstract: | Based on the idea of the logistics chain,this paper concentrates on the problem of the lack of express delivery under the e-commerce environment of our country,and analyzes the key factors in logistics chain of e-commerce. By comparing the characteristics of China Post and Logistics Express Companies ,this paper constructs two kinds of model to extend the rural express delivery market through the logistics chain,thereby providing the efficient path for extending the rural market of e-commerce. |
| |
| Keywords: | logistics alliance e-commerce rural market logistics chain |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
