| 现代饭店的品牌建设 |
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| 引用本文： | 陈燕军.现代饭店的品牌建设[J].济宁师范专科学校学报,2006,27(3):21-23. |
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| 作者姓名： | 陈燕军 |
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| 作者单位： | 济宁师范专科学校 山东曲阜273155 |
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| 摘 要： | 旅游饭店正经历一个以品牌为核心的微利竞争时代,进行饭店品牌建设研究,探索适合国情和企业实际的品牌建设模式,树立中国知名品牌饭店企业形象,走出一条与国际接轨的管理道路,这是我国饭店企业发展的重要战略。
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| 关 键 词： | 饭店 品牌建设 |
| 文章编号： | 1004-1877（2006）03-0021-03 |
| 收稿时间： | 2006-03-18 |
| 修稿时间： | 2006年3月18日 |
Brand Building of Modern Hotels |
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| Chen Yanjun.Brand Building of Modern Hotels[J].Journal of Jining Teachers College,2006,27(3):21-23. |
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| Authors: | Chen Yanjun |
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| Abstract: | Hotel industry,which makes fewer profits than before,is experiencing a competitive age with its focus on brand.The crucial strategy to develop hotel industry in China is to undertake the study of brand building of hotels and explore brand building models that are in line with China's conditions and the enterprise realities so as to build up China's hotel establishments 'images with well-know brand names and make a way of management up to international level. |
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| Keywords: | Hotel Brand building |
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