| 民族院校民族传统体育赛事招商可行性研究 |
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| 引用本文： | 柯茜,徐伟宏.民族院校民族传统体育赛事招商可行性研究[J].湖北体育科技,2010,29(4):477-479. |
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| 作者姓名： | 柯茜 徐伟宏 |
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| 作者单位： | 1. 中南民族大学体育学院,湖北,武汉,430070
2. 武汉体育学院体育经济管理学院,湖北,武汉,430079 |
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| 摘 要： | 民族院校的体育赛事依靠学校拨款,只能在局部使民族传统体育运动得到发展。结合我国民族院校的实际情况,使民族院校与企业之间搭建一个相互交流合作的平台,对民族院校体育赛事进行招商,从而建立一个适合自己的民族院校体育赛事招商的模式,通过对湖北和湖南两地民族院校的体育赛事招商的试验,来验证民族院校体育赛事招商的可行性。得出民族院校体育赛事的招商将是我国民族院校体育走向社会的必然趋势,也是高等教育发展要求的结果。
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| 关 键 词： | 民族院校 体育赛事 招商 |
The Feasibility of Attracting Investment in Traditional Sports Events of Universities for Nationalities |
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| KE Qian,XU Weihong.The Feasibility of Attracting Investment in Traditional Sports Events of Universities for Nationalities[J].Journal of Hubei Sports Science,2010,29(4):477-479. |
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| Authors: | KE Qian XU Weihong |
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| Institution: | 1.Physical Education College,South-central University for Nationalities,Wuhan Hubei,430070;2.Sports Economics ＆ Management College,Wuhan Institute of Physical Education,Wuhan Hubei,430079) |
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| Abstract: | The traditional sports events depend on funds of universities for nationalities which just enhance its development in local regions.This study aims at building a platform for communication between universities for nationalities and enterprises,constructing a model appropriate for attracting investment of traditional sports events.The feasibility was verified through trials in Hubei and Hunan Provinces,showing that attracting investment will be the inevitable trend which makes traditional sports events become social and this is also the result of requirements for developing higher education. |
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| Keywords: | University for Nationalities sports events attracting investment |
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