| 我国社区体育俱乐部创新性产品策划的方法研究 |
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| 引用本文： | 王颖.我国社区体育俱乐部创新性产品策划的方法研究[J].体育科学,2007,27(2):26-30. |
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| 作者姓名： | 王颖 |
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| 作者单位： | 福建经济管理学院,福建,福州,350002 |
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| 摘 要： | 通过对福建省6个国家试点社区俱乐部两年工作的调研，分析试点社区体育俱乐部现状并对其不足加以总结，认为社区体育俱乐部需要注重体育产品的策划，并详细阐述了基于全面质量管理理论指导下的体育产品策划方法及其实践意义。
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| 关 键 词： | 质量管理 社区 体育俱乐部 体育产品 策划 中国 |
| 文章编号： | 1000-677X（2007）02-0026-05 |
| 修稿时间： | 2006-10-272007-01-10 |
Study on Design of Innovative Products of Community Sports Clubs in China |
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| WANG Ying.Study on Design of Innovative Products of Community Sports Clubs in China[J].China Sport Science,2007,27(2):26-30. |
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| Authors: | WANG Ying |
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| Institution: | Fujian Institute of Economies Management, Fuzhou 350001, China. |
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| Abstract: | Through making survey on two-year work of community sport clubs in six national pilot areas in Fujian province, this paper analyzed the current condition of sport clubs in these areas and summed up the shortcoming. The author thinks that community sport clubs should pay more attention to design of sport products, and makes detailed explanation on design of sport products and practical significance under the guideline of overall oualitv control theory. |
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| Keywords: | quality control community sport club sport product design China |
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