| 高职酒店管理专业校企合作效果评价之学生满意度研究——以广交会期间校企合作为例 |
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| 引用本文： | 张春娥,周可华.高职酒店管理专业校企合作效果评价之学生满意度研究——以广交会期间校企合作为例[J].顺德职业技术学院学报,2011,9(4):32-35. |
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| 作者姓名： | 张春娥 周可华 |
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| 作者单位： | 广东农工商职业技术学院商务系,广东 广州,510507 |
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| 摘 要： | 以广交会期间高职酒店管理专业的校企合作为例,引入IPA评价方法,以评价学生满意度为标准来评价校企合作效果,并提出提高校企合作效果的具体建议。
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| 关 键 词： | 酒店管理专业 校企合作 满意度 广交会 IPA |
Empirical Study on Satisfaction of Hospitality Management Majors to Evaluate Performance of Cooperation between Higher Vocational College and Enterprise:A Case of College-enterprise Cooperation at China Import and Export Fair |
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| Authors: | ZHANG Chun-e ZHOU Ke-hua |
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| Institution: | ZHANG Chun-e,ZHOU Ke-hua(Business Department,Guangdong AIB Polytechnic College,Guangzhou Guangdong 510507,China) |
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| Abstract: | Cooperation between higher vocational colleges and enterprises is an effective education practice.However,most studies and practices focus on cooperation formality rather than practical performance.This paper evaluates the performance of cooperation between higher vocational colleges and enterprises by means of students' satisfaction evaluation,and gives some suggestions on improving performance of the cooperation,aiming at contributing to both research and practice on cooperation between higher vocational ... |
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| Keywords: | hospitality management cooperation of higher vocational colleges and enterprises China Import and Export Fair satisfaction IPA |
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