| 数字电视广告生存形态探析 |
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| 引用本文： | 陈致烽.数字电视广告生存形态探析[J].福建师大福清分校学报,2006(2):74-78. |
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| 作者姓名： | 陈致烽 |
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| 作者单位： | 福建师范大学福清分校电子与信息工程系,福建,福清,350300 |
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| 摘 要： | 电视数字化已是世界潮流,我国也已经确定了数字电视播出的时间表,数字电视将给传统的广告业带来巨大的冲击,广告需要在变化中寻找自己的生存空间,传统的广告生存形态将会发生改变,以适应新媒介的特点和受众的需求。
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| 关 键 词： | 数字电视广告 数字电视广告 生存形态 |
| 文章编号： | 1008-3421（2006）-0074-05 |
| 收稿时间： | 2005-11-15 |
| 修稿时间： | 2005年11月15 |
Analysis of Existing Form in Digital Television Advertisement |
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| CHEN Zhifeng.Analysis of Existing Form in Digital Television Advertisement[J].Journal of Fuqing Branch of Fujian Normal University,2006(2):74-78. |
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| Authors: | CHEN Zhifeng |
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| Institution: | CHEN Zhifeng |
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| Abstract: | Digital television has been the world trends.There has been defined the timetable of digital television in out country,which will bring a great conflict to out traditional advertisement,which is required to hunt for its own existing space in the change.The traditional existing form of advertisement will be changed in order to adapt to the characteristics of new media and the public requirements. |
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| Keywords: | Digital television Advertisement Advertisement of digital television Existing form |
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