| 我国大众传媒科技传播与普及的现状、问题及对策 |
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| 引用本文： | 王章豹,伍正兴.我国大众传媒科技传播与普及的现状、问题及对策[J].科技管理研究,2011(14). |
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| 作者姓名： | 王章豹 伍正兴 |
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| 作者单位： | 合肥工业大学,安徽合肥,230009 |
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| 摘 要： | 大众传播媒介是科技传播与普及的重要工具和渠道,其在提高公民科学素质方面起着举足轻重的作用.而“大众传媒的科技传播力度不够、质量不高”则是造成我国公民科学素质偏低的重要原因之一,大力提高大众传媒科技传播与普及的能力已迫在眉睫.文章以大量数据和实证案例为依据,分析了我国大众传媒科技传播与普及的基本现状,剖析了其存在的主要问题,并提出了提高我国大众传媒科技传播能力的应对策略.
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| 关 键 词： | 大众传媒 科技传播与普及 电视 问题 应对策略 |
Status Quo,Problems and Strategies of our Broad Mass Media in Public Communication of Science & Technology and Popularization |
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| WANG Zhangbao,WU Zhengxing.Status Quo,Problems and Strategies of our Broad Mass Media in Public Communication of Science & Technology and Popularization[J].Science and Technology Management Research,2011(14). |
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| Authors: | WANG Zhangbao WU Zhengxing |
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| Institution: | WANG Zhangbao,WU Zhengxing (Hefei University of Technology,Hefei 230009,China) |
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| Abstract: | The broad mass media,which is the important tool and channel of public communication of science & technology and popularization,plays a significant role in improving the scientific level of competence of citizens.However,the efforts of the broad mass media in public communication of science & technology and popularization does not ample and the quality is not high.This is the important reason for bringing about low scientific attainment,and great efforts should be raised to improve the capability of our mas... |
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| Keywords: | mass media public communication of science & technology and popularization TV problem strategy |
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