| 自由企业经济下的中小企业人才管理战略研究——基于人力资源营销理论的视角 |
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| 引用本文： | 童文军,王广发.自由企业经济下的中小企业人才管理战略研究——基于人力资源营销理论的视角[J].科技管理研究,2011,31(11). |
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| 作者姓名： | 童文军 王广发 |
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| 作者单位： | 1. 重庆工商职业学院财经管理系,重庆,400052
2. 华南理工大学工商管理学院,广东广州,510640 |
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| 摘 要： | 从人力资源营销理论的视角出发,研究自由企业经济条件下中小企人才管理战略的作用与机理,为解决我国中小企人才管理困境提供新的思路。
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| 关 键 词： | 中小企 人力资源营销理论 人才管理战略 |
Talent Management Strategy for SMEs under Free Enterprise Economy:Based on the Perspective of Human Resources Marketing Theory |
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| TONG Wenjun,WANG Guangfa.Talent Management Strategy for SMEs under Free Enterprise Economy:Based on the Perspective of Human Resources Marketing Theory[J].Science and Technology Management Research,2011,31(11). |
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| Authors: | TONG Wenjun WANG Guangfa |
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| Institution: | TONG Wenjun1,WANG Guangfa2(1.Department of Finance and Economics,Chongqing Technology and Business Institute,Chongqing 400052,China,2.School of Business Administration,South China University of Technology,Guangzhou 510640,China) |
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| Abstract: | From the perspective of human resources marketing theory,the paper studies the role and mechanisms of talent management strategies of SMEs under the background of free enterprise economy,so as to break through the plight of SMEs talent management. |
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| Keywords: | SMEs internal marketing theory talent management strategies |
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