The first part of the chapter maps developments in broadcasting policy, with particular reference to statements issued by the BBC's and Independent Television Commission's advisory body, the Central Religious Advisory Committee. The chapter also highlights the impact of the changing religious make‐up of the UK, and the advent of dedicated religious television channels on the content of religious broadcasting.

The second part looks at the audience. Research findings may initially suggest that religious programmes are seen primarily as being for ‘other people’. However, closer examination of the audience shows that religious programmes are still watched by the majority of the adult population. And although viewers over 55 are well represented in the audience for many programmes, the audience for religious television is in reality more diverse than public and broadcasting industry perceptions would suggest.

Programmes are the focus of the third part of the chapter. While the amount of time devoted to religious programmes on BBC1 and ITV has remained at similar levels, the scheduling of religious programmes has moved away from peak time on both channels, but particularly so on ITV. Both channels have reduced the amount of religious programme time devoted to acts of worship. The official figures for amounts of religious broadcasting do not tell the whole story, however. Discussion continues both about the definition of ‘religious’ programmes and the future of religious broadcasting departments.

The challenge for religious broadcasting is to redefine itself for the digital age, without narrowing its scope.