| 襄阳文化旅游产品开发研究 |
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| 引用本文： | 朱运海.襄阳文化旅游产品开发研究[J].襄樊学院学报,2011,32(2):59-66. |
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| 作者姓名： | 朱运海 |
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| 作者单位： | 襄樊学院管理学院,湖北襄阳,441053 |
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| 基金项目： | 湖北省教育厅人文社会科学青年项目 |
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| 摘 要： | 襄阳文化旅游资源丰富,为更好盘活文化旅游资源,彰显襄阳的文化魅力,构建真正的旅游目的地,襄阳应力创"襄阳文化"旅游品牌,做强"三国文化"、"古城文化"、"生态文化"三大文化旅游拳头产品;做大"楚汉文化"、"诗词文化"、"战争文化"、"汉水文化"、"宗教文化"、"红色文化"、"都市文化"等七大文化旅游支撑产品;做实"民俗风情"、"风味小吃"、"文娱汇演"、"历史街区"、"会展活动"、"旅游商品"、"康体休闲"、"都市购物"、"主题雕塑"、"标示解说"等十大文化旅游辅助产品的文化旅游产品系列.
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| 关 键 词： | 文化旅游 文化旅游产品 襄阳 |
Development of Cultural Tourism Products in Xianyang City |
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| ZHU Yun-hai.Development of Cultural Tourism Products in Xianyang City[J].Journal of Xiangfan University,2011,32(2):59-66. |
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| Authors: | ZHU Yun-hai |
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| Institution: | ZHU Yun-hai(School of Management,Xiangfan University,Xiangyang 441053,China,) |
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| Abstract: | Xianyang City is rich in cultural tourism resources.In order to make an inventory of cultural tourism resources better,highlight the cultural charm of Xiangyang City,construct a real tourist destination city,Xianyang City should create tourism brand of Xiangyang culture,strengthen hit products for the culture of the Three Kingdoms,the culture of the ancient city and the culture of ecology,make supporting products for chu culture,poetry culture,war culture,Han River culture,religious culture,Red culture and ... |
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| Keywords: | Cultural tourism Cultural tourism products Xiangyang City |
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