| 武汉城市圈旅游联动策略研究 |
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| 引用本文： | 邓爱民.武汉城市圈旅游联动策略研究[J].孝感职业技术学院学报,2010(3):19-24. |
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| 作者姓名： | 邓爱民 |
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| 作者单位： | 中南财经政法大学工商管理学院,湖北武汉430060 |
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| 摘 要： | 文章从旅游联动的基本含义出发,结合武汉城市圈旅游发展概况,对武汉城市圈的旅游内容与功能进行综合阐述,并提出基于政策、交通、产品、商品、服务和宣传方面的联动策略。
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| 关 键 词： | 武汉城市圈 旅游联动 联动内容 联动功能 联动策略。 |
Research on Tourism Unified Action Strategies in Wuhan City Circle |
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| Institution: | DENG Ai - min (School of Business Administration, Zhongnan University of Economies and Law, Wuhan , Hubei 430060, China ) |
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| Abstract: | Based on the basic meaning of the tourism unified action and with a combinaton of the general tourism development of Wuhan City Circle, the paper expounds the tourism contents and functions of Wuhan City Circle synthetically, meanwhile proposes the unified action strategies in terms of policy, transportation, product, merchandise, service and propoganda. |
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| Keywords: | Wuhan City Circle tourism unified action content of unified action function of unified action strategy of unified action |
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