| 试论报纸版面色彩运用应遵循的基本原则 |
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| 引用本文： | 王革生.试论报纸版面色彩运用应遵循的基本原则[J].山西广播电视大学学报,2012(1):102-103. |
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| 作者姓名： | 王革生 |
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| 作者单位： | 运城广播电视报社 |
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| 摘 要： | 版面色彩运用作为彩报编辑的有机组成部分对于报纸传播效果发挥着重要作用。报纸版面色彩运用应遵循的基本原则是：确定好主色调，注重色彩和谐的搭配；发挥色彩对比组合的功效；色块安排应避零求整；色彩运用追求简洁、明快、和谐。
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| 关 键 词： | 报纸版面 色彩运用 基本原则 |
On the Basic Principles of Color Application in Newspaper Format |
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| Wang Gesheng.On the Basic Principles of Color Application in Newspaper Format[J].Journal of Shanxi Radio & Tv University,2012(1):102-103. |
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| Authors: | Wang Gesheng |
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| Institution: | Wang Gesheng(Yuncheng Newspaper Office of Radio and Television, Yuncheng,Shanxi,044000) |
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| Abstract: | The application of format colors used as an organic part of the editing plays an important role to the effect of the newspaper dissemination.The basic principles followed by the newspaper format colors should be to establish a predominant color,pay attention to the collocation of color harmony,and bring color contrast into full play.The color arrangement should pursue entirety,and the color application should be concise,sprightly and harmonious. |
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| Keywords: | newspaper format color application basic principles |
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