| 国产卡通商品授权问题及对策建议 |
| |
| 引用本文： | 李芹燕.国产卡通商品授权问题及对策建议[J].新闻界,2007(6):175-176. |
| |
| 作者姓名： | 李芹燕 |
| |
| 作者单位： | 重庆文理学院文学与传媒系,重庆,402160 |
| |
| 摘 要： | 商品授权是开发动漫衍生产品的重要模式,有利于形成动漫产业完整的产业链.本文分析了在商品授权中国产卡通面临的诸多问题,并提出了建议.
|
| 关 键 词： | 国产卡通 商品授权 问题 对策 |
On the Issues of Authorization of Domestic Cartoon Product and Suggestions |
| |
| Li Qinyan.On the Issues of Authorization of Domestic Cartoon Product and Suggestions[J].Press Circles,2007(6):175-176. |
| |
| Authors: | Li Qinyan |
| |
| Abstract: | Product authorization is an important pattern of cartoon ramification developing. It benefits the whole chain of cartoon industry. This paper analyzes the problems of Chinese cartoon industry on the aspects of product authoriza- tion, and the relative suggestion. |
| |
| Keywords: | domestic cartoon product authorization issue countermeasure |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
