| Abstract: | This study examined how advice givers' self-reported interaction goals influence recipients' evaluations of advice. A typology of giver goals was developed based on message production theories, and the influence of goal pursuit on evaluations of advice was analyzed in interactions between friends (N=189 dyads). In the structural equation model, several giver goals directly affected recipients' evaluations of specific advice features (e.g., greater effort to give efficacious and feasible advice resulted in ratings of advice as more efficacious and feasible). In turn, recipient evaluations of specific message features influenced their ratings of advice message quality. Advice giver goals of efficacy/feasibility, politeness, and novelty led to positive recipient ratings, whereas effort to change the recipient's mind led to negative evaluations. |
