| 高职院校官方微信公众号的思想政治教育功能及其实现 |
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| 引用本文： | 宋祥勇.高职院校官方微信公众号的思想政治教育功能及其实现[J].山东商业职业技术学院学报,2021(1). |
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| 作者姓名： | 宋祥勇 |
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| 作者单位： | 山东外贸职业学院 |
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| 基金项目： | 山东外贸职业学院课题“高校官方微信公众号传播力研究”(ky2018-12)的阶段性成果。 |
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| 摘 要： | 高职院校官方微信公众号具有思想政治教育的重要功能,在理想信念教育、爱国主义教育、道德教育、素质教育等方面发挥了不可替代的积极作用。高职官微具有自身的特点,其思想政治教育功能的实现,应充分利用国家重视、运营成熟、技术便利等有利条件,正视难吸引、难鉴别、难掌控等挑战,增强方向感,推进高职教育高质量发展;增强专业感,掌握高职官微的运行规律;增强协作感,发挥团队成员之间、线上与线下、校内与校外的矩阵效应;增强成就感,多出传播广、影响远的精品力作。
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| 关 键 词： | 高职院校 官方微信公众号 思想政治教育 |
Ideological and Political Education Function and Realization of WeChat Official Account of Vocational Colleges and Universities |
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| SONG Xiangyong.Ideological and Political Education Function and Realization of WeChat Official Account of Vocational Colleges and Universities[J].Journal of Shandong Institute of Commerce and Technology,2021(1). |
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| Authors: | SONG Xiangyong |
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| Institution: | (Shandong Foreign Trade Vocational College, Qingdao, Shandong 266100, China) |
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| Abstract: | WeChat official account of higher vocational colleges has important functions of ideological and political education and has played an irreplaceable role in the education of ideals and beliefs,patriotism,moral education and quality education.WeChat official account of higher vocational colleges has its own characteristics,and the realization of its functions should make full use of the advantages of national attention,mature operation and convenient technology,and face up to the challenges that are difficult to attract,identify and control.Specifically,we should enhance the sense of direction and promote the high-quality development of higher vocational education,enhance the sense of specialty and master the operation law of it,enhance the sense of cooperation and give full play to the matrix effect among team members,online and offline,on campus and off campus,enhance the sense of achievement and produce more masterpieces with wide dissemination and far-reaching influence. |
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| Keywords: | higher vocational colleges WeChat official account ideological and political education |
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