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论大学的核心竞争力
引用本文:刘爽.论大学的核心竞争力[J].中国教育技术装备,2010(3):12-13.
作者姓名:刘爽
作者单位:仲恺农业工程学院,广州,510225
摘    要:根据大学核心竞争力的构成要素,从技术能力、品牌专业和机制特色3个方面论述保持大学核心竞争力的关键所在:用技术能力提升办学声誉;用品牌专业赢取市场竞争;用特色机制保证可持续发展。

关 键 词:核心竞争力  品牌专业  特色机制

On Core Competitiveness of Higher Education Institutions
Liu Shuang.On Core Competitiveness of Higher Education Institutions[J].china educational technique & equipment,2010(3):12-13.
Authors:Liu Shuang
Institution:Liu Shuang Zhongkai University of Agricultural , Engineering,Guangzhou,China 510225
Abstract:This paper discusses key points of core-competitiveness basing on its essential component elements,which are technical competence,excellent specialty and characteristic mechanism.These elements are specified and analyzed in three aspects,i.e.,to enhance prestige by technical competence;to win market competition by excellent specialty;and to guarantee sustainable development by characteristic mechanism.
Keywords:core-competitiveness  excellent specialty  characteristic mechanism  
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