| 四川省城乡居民体育服装消费分析与研究 |
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| 引用本文： | 申向军.四川省城乡居民体育服装消费分析与研究[J].成都体育学院学报,2006,32(4):49-51. |
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| 作者姓名： | 申向军 |
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| 作者单位： | 内江师范学院体育系,四川,内江,641000 |
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| 摘 要： | 对四川省体育服装消费市场进行研究,运用数理统计、市场营销管理等多科学理论对城乡居民不同层次结构消费群体的社会经济基础及消费现状、理念和特征等方面进行重点分析,为繁荣四川省体育服装文化市场提供参考.
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| 关 键 词： | 四川省 城乡居民 体育服装 消费 特征 |
| 文章编号： | 1001-9154（2006）04-0049-03 |
| 收稿时间： | 2006-01-21 |
| 修稿时间： | 2006年1月21日 |
Analysis and Research on Sports Clothes Consuming of Residents in Towns and Villages of Sichuan Province |
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| SHEN Xiang-jun.Analysis and Research on Sports Clothes Consuming of Residents in Towns and Villages of Sichuan Province[J].Journal of Chengdu Physical Education Institute,2006,32(4):49-51. |
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| Authors: | SHEN Xiang-jun |
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| Institution: | P. E. Department, Neijiang Teachers College, Neijiang 641000 |
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| Abstract: | The paper investigates the consuming market of sports clothes in Sichuan.By using the theory of statistics and marketing management,it analyzes the social economy basis,consuming situation,idea and characteristic of residents in towns and villages of different consuming levels.It will provide guidance to flourish the sports clothing market in Sichuan province. |
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| Keywords: | Sichuan province residents in towns and villages sports clothes consuming characteristic |
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