| 浅析设计管理在企业经营中的应用 |
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| 引用本文： | 李越.浅析设计管理在企业经营中的应用[J].科技与管理,2009,11(5):82-84. |
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| 作者姓名： | 李越 |
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| 作者单位： | 北京鸿漾尚品建筑规划设计顾问有限公司,北京,100102 |
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| 摘 要： | 从影响企业经营的产品创新和企业品牌形象的建立来阐释设计管理的主导作用,并根据设计管理与企业经营的关系进行了分析,解析设计管理在促进企业产品创新、整合人力资源以及保障产品质量中的应用,同时指出了设计管理是企业品牌形象持续发展和子产品形象设计的主要执行手段和规范机制。
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| 关 键 词： | 设计管理 产品开发 企业经营 品牌形象 |
Brief analysis of the application of design management in business processes |
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| LI Yue.Brief analysis of the application of design management in business processes[J].Science-Technology and Management,2009,11(5):82-84. |
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| Authors: | LI Yue |
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| Institution: | Beijing Hongmen Architecture Planning and Design Co.Ltd.;Beijing 100102;China |
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| Abstract: | This paper thoroughly analyzes the impact of product innovation and the enterprise image to explain the leading role of design management,and also does some analysis between the design management and business operation.The researcher expounds the application of product innovation,human resources and product quality control.At the same time it is pointed out that design management is the main executive means and standard in the enterprise image development and sub-products. |
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| Keywords: | design management product development business operation brand image |
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