| 浅论当代图书馆的十五种营销模式 |
| |
| 引用本文： | 徐双,刘勇.浅论当代图书馆的十五种营销模式[J].大学图书情报学刊,2010,28(2):15-19. |
| |
| 作者姓名： | 徐双 刘勇 |
| |
| 作者单位： | 浙江林学院,临安,311300 |
| |
| 摘 要： | 图书馆营销研究是当代图书馆管理学理论研究中一个重要的领域，也是当代图书馆管理实践的重要课题。当代图书馆有十五大营销模式：服务营销模式、文化营销模式、事件营销模式、整合营销模式、互动营销模式、合作营销模式、体验营销模式、网络营销模式、关系营销模式、知识营销模式、品牌营销模式、定制营销模式、价值营销模式、公益营销模式和内部营销模式。
|
| 关 键 词： | 图书馆 营销模式 服务营销 知识营销 |
A tentative study of the fifteen marketing patterns in modern libraries |
| |
| XU Shuang,LIU Yong.A tentative study of the fifteen marketing patterns in modern libraries[J].Journal of Academic Library and Information Science,2010,28(2):15-19. |
| |
| Authors: | XU Shuang LIU Yong |
| |
| Institution: | ( Zhejiang Forestry University, Lin＇ an 311300, China ) |
| |
| Abstract: | The study on library marketing is an important part of the theoretical study on the modern library management, and is also the essential problem of management practice of the modern libraries. Modern libraries have fifteen marketing patterns：services marketing pattern, cultural marketing pattern, event marketing pattern, integrated marketing pattern, interactive marketing pattern, co-marketing pattern, experiential marketing pattern, cyber marketing pattern, relationship marketing pattern, knowledge marketing pattern, brand marketing pattern, customization marketing pattern, value marketing pattern, charity marketing pattern and internal marketing pattern. |
| |
| Keywords: | library marketing pattern services marketing knowledge marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
