| 探索高职市场营销专业语文课重点的定位 |
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| 引用本文： | 康久凌.探索高职市场营销专业语文课重点的定位[J].辽宁高职学报,2010,12(9):64-66. |
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| 作者姓名： | 康久凌 |
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| 作者单位： | 阜新高等专科学校,辽宁,阜新,123000 |
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| 基金项目： | 阜新高等专科学校2008年度立项课题 |
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| 摘 要： | 如何培养社会需要的高质量市场营销人员,是高职院校教师思考的重点课题。语言表达能力对推销活动的重要性尽人皆知,语言表达能力的培养是语文课教学义不容辞的职责。高职市场营销专业语文课重点应定位在学生语言表达能力的培养和训练上,其有效途径可以分为三个阶段。初级阶段：结合教材朗读进行有关理论知识的传授,培养学生言之有物;中级阶段：通过复述课文与表演课本剧培养学生思维概括能力,使学生言之有序;高级阶段：通过演讲辩论形式培养学生言之有理,言之有情。
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| 关 键 词： | 市场营销专业 语言表达能力 语文课重点 定位 |
Orientation of Language Course Focus in Vocational Marketing Professional |
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| KANG Jiu-ling.Orientation of Language Course Focus in Vocational Marketing Professional[J].Liaoning Higher Vocational Technical Institute Journal,2010,12(9):64-66. |
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| Authors: | KANG Jiu-ling |
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| Institution: | KANG Jiu-ling(Fuxin higher vocational College,Fuxin 123000,China) |
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| Abstract: | With the deepening of vocational education reform,how to develop social needs of high-quality marketing personnel has become the focus of thinking Vocational subject teachers.Language skills on the importance of marketing activities,well known,and language ability in language teaching is the bounden duty.This paper tries to exploring orientation and ways of language Course focus in vocational Marketing Professional |
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| Keywords: | marketing professional language skills language course focus orientation |
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