| 基于旅游体验视角的旅游链服务质量控制 |
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| 引用本文： | 匡翼云.基于旅游体验视角的旅游链服务质量控制[J].襄樊学院学报,2012(11):63-66. |
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| 作者姓名： | 匡翼云 |
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| 作者单位： | 四川烹饪高等专科学校旅游系,四川成都610100 |
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| 摘 要： | 从旅游链出发,通过分析旅游链上质量因子并构建了质量因子模型,旅游链上质量因子可分为硬件因子和软件因子.为提高旅游服务水平和质量,基于旅游者的旅游体验感知给出了硬软件因子服务质量的控制方法,以期为旅游健康发展给予有益的参考.
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| 关 键 词： | 旅游链 旅游服务 服务质量因子 旅游服务体验 |
Service Quality Control on Tourism Service Chain Based on Perception of Tourism Service |
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| KUANG Yi-yun.Service Quality Control on Tourism Service Chain Based on Perception of Tourism Service[J].Journal of Xiangfan University,2012(11):63-66. |
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| Authors: | KUANG Yi-yun |
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| Institution: | KUANG Yi-yun(Department of Tourism,Sichuan Cuisine College,Chengdu 610100,China) |
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| Abstract: | By means of tourism chain,it analyzes quality factors and constructs quality factors model of tourism chain.The quality factor is divided into two parts,hardware factors and software factors.In order to improve the quality of tourism service,it gives the mastering methods on hardware and software factors based on tourism perception,hoping to give good recommendations for healthy development in tourism. |
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| Keywords: | Tourism chain Tourism service Quality factors of service Perception of tourism service |
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