| 贵州旅游景区营销的现状及对策 |
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| 引用本文： | 陈长.贵州旅游景区营销的现状及对策[J].贵阳学院学报(社会科学版),2004(2). |
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| 作者姓名： | 陈长 |
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| 作者单位： | 贵州工业大学,经贸与外国语学院,贵州,贵阳,550003 |
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| 摘 要： | 旅游景区是一个国家或地区旅游业赖以发展的基础之一 ,也是旅游产品 (线路 )最主要的组成部分。对于旅游景区开发或风景区发展而言 ,旅游基础设施和接待设施建设已不是唯一重要的因素 ,旅游产品营销已越来越成为发展成败的决定性因素之一 ,景区营销 ,乃成必然 ,它是市场经济条件下的一种理性思考和必然选择。贵州省一直把旅游业的发展放在经济建设的首位 ,希望把旅游业发展成具有较强的市场竞争力 ,产业链长 ,影响面宽的支柱产业。本着探索的目的 ,本文将以贵州旅游景区的营销为核心 ,通过对旅游景区营销现状的分析 ,全面阐述目前贵州旅游景区营销中存在的各种问题 ,并进行系统分析。在此基础上 ,试图找到一些适合贵州实情 ,并能快速提高贵州旅游景区营销的有效途径。
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| 关 键 词： | 旅游景区 旅游消费 旅游产业 贵州旅游 营销 |
Guizhou Tourism Areas,The Status Quo of Management and Countermeasure |
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| CHEN Zhang.Guizhou Tourism Areas,The Status Quo of Management and Countermeasure[J].Journal of Guiyang College:Social Sciences,2004(2). |
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| Authors: | CHEN Zhang |
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| Abstract: | Tourism areas, part of tourist goods, act as one of the bases of developing a country or localities, so management and administration of tourist goods are the key points to determine the development fate of tourist industry. Guizhou provincial government has paid much attention to the development of tourism, hoping it will become the backbone of industries. This essay, based on the management and administration of Guizhou tourism areas, analyzes its status quo and the existing problems, and manages to find an effective way to analyze the actual situation systematically and improve the actual situation as quickly as possible. |
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| Keywords: | tourism areas tourism consumption tourist industry Guizhou tourism management |
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