| 大型综合商场满意度的模糊综合评价 |
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| 引用本文： | 刘志红,王彩卓.大型综合商场满意度的模糊综合评价[J].西安文理学院学报,2008,11(4):64-68. |
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| 作者姓名： | 刘志红 王彩卓 |
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| 作者单位： | [1]郑州经贸职业学院基础部,河南郑州450006 [2]毕节学院数学系,贵州毕节551700 |
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| 摘 要： | 为科学客观地评估大型综合商场在市民心中的满意度，对大型综合商场进行了全面分析，建立其相应的综合评价指标体系．并利用模糊数学的方法，确定其综合评价模型，从而为商场的满意度的综合评价提供一种方法，适用于各类大中型百货商场的满意度测评．商场可以根据自身的定位和特点进行个性化定制，具有适用普遍性．
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| 关 键 词： | 满意度 指标体系 促销 模糊综合评价 |
The Fuzzy Synthetic Evaluation of the Degree of Satisfaction of Large-scale Comprehensive Supermarket |
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| LIU Zhi-hong,WANG Cai-zhuo.The Fuzzy Synthetic Evaluation of the Degree of Satisfaction of Large-scale Comprehensive Supermarket[J].Journal of Xi‘an University of Arts & Science:Natural Science Edition,2008,11(4):64-68. |
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| Authors: | LIU Zhi-hong WANG Cai-zhuo |
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| Institution: | LIU Zhi-hong, WANG Cai-zhuo (1. Zhengzhou Vocational College of Economics and Trade, Zhengzhou 450006, China; 2. Department of Mathematics, Bijie University, Bijie 551700,China) |
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| Abstract: | In order to objectively evaluate the degree in city,we build up a new index system based on the of satisfaction of Large-scale Comprehensive Supermarket analysis of all the factors of the system and use the Fuzzy Mathematic established a Fuzzy Synthetic Evaluation model of the degree of satisfaction of Large-scale Comprehensive Supermarket. Thereby, it provides a method in analyzing the supermarket of synthetic evaluation the degree of satisfaction. It is suitable evaluation for the degree of satisfaction of each kind of major, medium and small Department Store. The Market can act according to its own orientation and the characteristic which carries on the individuality. So it has the suitable universality. |
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| Keywords: | the degree of satisfaction Indexed system promotion sale fuzzy synthetic evaluation |
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