| 太极拳产业化逻辑分析 |
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| 引用本文： | 王志斌.太极拳产业化逻辑分析[J].体育科学研究,2011,15(2):30-35. |
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| 作者姓名： | 王志斌 |
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| 作者单位： | 广西职业技术学院基础部,广西,南宁,530226 |
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| 摘 要： | 采用文献法、比较法等研究方法,结合营销管理相关理论探讨研究太极拳产业化逻辑问题。结果表明：太极拳产业化逻辑按照：构建太极拳公司型组织,以公司为依托逐步实施产业化;创立太极拳品牌——对太极拳进行功能定位、标准化设计与传播及正确塑造太极拳品牌形象。建议：采用直接延伸、改进延伸、系列化延伸、跨界延伸等策略,实现太极拳产业规模扩张;通过借鉴国内外体育产业发展经验、重视人才培养、营销整合传播、多元化产业发展、政府支持及全民参与等方面促使太极拳产业化实现。
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| 关 键 词： | 太极拳 品牌 产业化 |
The Logic Analysis of Taijiquan Industrialization |
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| WANG Zhi-bin.The Logic Analysis of Taijiquan Industrialization[J].Sports Sciences Researches,2011,15(2):30-35. |
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| Authors: | WANG Zhi-bin |
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| Institution: | WANG Zhi-bin(Department of Basic Courses,Nanning 530226,China) |
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| Abstract: | This paper aims to study taijiquan industrialization based on the research methods like documentation,comparison and discussion,together with marketing management.The basic conclusion is that taijiquan industrialization can be implemented through the following ways:To build corporate organization and implement industrialization gradually relying on corporation;To set up taijiquan brand——adopt functional orientation,standardized design and propagation to create correct tianjiquan brand image;To develop a series of scale expansion through the strategies of direct,improved,serialized and trans-boundary extension;To realize tianjiquan industrialization through learning sports industry development experience home and abroad,attaching importance to talent cultivation,marketing integration spreading,multi-industry development,government support and mass participation. |
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| Keywords: | tianjiquan brand industrialization |
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