| 我国企业参与北京2008奥运会赞助研究 |
| |
| 引用本文： | 蔡莉,兰自力.我国企业参与北京2008奥运会赞助研究[J].体育与科学,2007,28(4):40-43. |
| |
| 作者姓名： | 蔡莉 兰自力 |
| |
| 作者单位： | 1. 广州体育学院,武术系,广州,510076
2. 湖北经济学院,体育科学研究所,武汉,430074 |
| |
| 摘 要： | 运用文献资料、逻辑分析等方法对我国企业参与北京2008奥运会赞助情况进行了研究,研究结果:我国企业参与2008北京奥运会赞助十分踊跃,体现出了三个方面的特征:一是赞助层次高,全面参与了从组委会供应商到奥运会全球合作伙伴等各层次的奥运会赞助计划;二是赞助费用高,有些组委会合作伙伴的赞助费用甚至高于成为国际奥委会全球赞助商的价钱;三是参与企业多,参与奥运会赞助计划的企业目前已经超过了20家。本文还对我国企业奥运赞助营销中存在问题进行了分析,希望能为我国奥运赞助企业做好奥运营销工作服务。
|
| 关 键 词： | 企业 奥运会 赞助 |
| 文章编号： | 1004-4590（2007）04-0040-04 |
| 收稿时间： | 2007-03-01 |
| 修稿时间： | 2007-03-01 |
The Study on Participant Actuality of Chinese Enterprise in the Beijing 2,008 Olympic Games Sponsorship Program |
| |
| CAI Li,LAN Zili.The Study on Participant Actuality of Chinese Enterprise in the Beijing 2,008 Olympic Games Sponsorship Program[J].Sports & Science,2007,28(4):40-43. |
| |
| Authors: | CAI Li LAN Zili |
| |
| Abstract: | Chinese enterprise participates in 2,008 Beijing Olympic Games sponsorship program extremely enthusiastically,manifests three aspects characteristics: First,sponsorship rank is high,and Chinese enterprise participates in various levels sponsorship program of Olympic Games;Second,sponsorship fee is high,the expense of some partner even is higher than the IOC TOP sponsor's price;Third,the quantity of participation enterprise is many,and the number of enterprise participated in the Olympic Games sponsor plan have surpassed 20.This article analyses question existed in Chinese Olympic Games enterprise marketing promotion,and hopes to service for Olympic Games sponsorship enterprise to complete the Olympic Games marketing work. |
| |
| Keywords: | Enterprise The Olympics Games Sponsorship |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
